Citysocializer

The Brief

We are currently using a web app, and would like to redesign the app as a native iOS application. It is currently out dated and with the new arrival of iOS 7 the app requires a new fresh visual language. 

USER EXPERIENCE

Although the app had create numbers, My first approach was to analysis the existing app and its user journeys and see where problems may occur. Once I had a strong idea of the areas in which the app could improve I decided to create new user journeys with new and redesigned features for the app. 

BRANDING

The app was a successful brand, and because it was new to the market and still growing I didn’t think it was wise to suddenly change the brand and so I decided to adapt it.

Typography

I decided to use Rooney, and brandon grotesque typeface as the two complimented each other, I then also had to use the default iOS 7 typeface helvetica neue for several elements and components, but this also worked with the other typefaces. 

colour

I changed the existing colour palette, keeping the primary yellow but making it slightly brighter and cleaner. I also included a new flat, refreshing blue and light subtle grey to be used on various components throughout.

design

The final design was a redesigned, fresh and modern update for the app which was developed native rather than a web app. The app featured better usability, clean and less cluttered screens and a much more engaging and enjoyable experience.